LEO BURNETT MELBOURNE CROWNED ADFEST’S DIRECT AND PROMO AGENCY OF THE YEAR.
The AdFest award ceremony took place on Tuesday night, (one of the largest APAC award shows) and you could say we had a good showing with SEEK Volunteer’s ‘Volunteer to promote volunteering’ winning a few of gongs across both Direct and Promo categories.
Other highlights of the night include being crowned Direct and Promo Agency of the Year and winning the Grand Prix for Humanity. Leo Burnett was also awarded Network of the Year, alongside our extended Leo Burnett family.
Like we always say, no award is won without the entire team behind it - and SEEK Volunteer was no exception. Thank you to the team and to our friends at SEEK. This was truly an all round team effort we should all be very proud of.
WELCOME NICOLE!
We’re pleased to announce the arrival of Leo Burnett’s new Executive Digital Producer, Nicole Ross. Nicole has over 10 years digital experience working across Digital, E-Commerce and CRM for clients such as Ford, Kraft, Treasury Wines, Disney and Telstra. When Nicole is not hard at work, she can be found skiing some of the freshest snow at some of the world’s best mountains. Nicole will be working across the entire Leo Burnett Melbourne portfolio.
Leo Burnett Melbourne snares Jono Aidney and Rob McDowell from across the ditch.
Leo Burnett Melbourne has added to its ranks, Auckland mid-weight creative team Jono Aidney and Rob McDowell.
The team joined forces two years ago at Sugar Auckland, where they worked on BNZ, TAB Sport and Honda, and produced the award-winning BNZ Literary Awards Live Writing Projection.
Leo Burnett Melbourne’s Executive Creative Director, Jason Williams said of the appointment, “The boy’s are a fantastic addition to our place. They are entrepreneurial, hungry and have a great creative pedigree - already kicking goals. In an ever-evolving industry, they come energised for a huge, creative 2013”.
STAR PERFORMANCE AT SPIKES ASIA AND EFFIES.
Spikes Asia is the leading award show in our region. We had sixteen pieces of work shortlisted across a range of categories, including Digital, Outdoor, Direct and PR. We walked away with 9 Spikes at the end of the night, including two shiny Gold trophies! The 2012 Effies were also in September. We were honoured to receive seven finalist spots for our work on 7-Eleven and walked away with a Silver Effie for Best Short-Term Effects for BYO Cup Day. Huge thanks to Julie and Bill from 7-Eleven who were our guests on the night!
VOLUNTEERING TO PROMOTE VOLUNTEERING.
Most not-for-profit organisations would cease to operate without the time and talent generously donated by passionate individuals. They’re called volunteers.
Ten years ago SEEK launched SEEKvolunteer, a site that helps source volunteers for all Australian charities. So in the spirit of volunteering, we created an idea that would demonstrate the dramatic impact that volunteers can have. This bold media idea has seen the whole industry come together and volunteer all the campaign elements and media. To date the results speak for themselves, with a 557% increase in individuals wishing to volunteer.
We wish to thank all those who volunteered to promote volunteering.
MADC AWARDS 2012 WRAP UP.
The MADC Awards were run and won in October and we are extremely proud to announce that the agency received a number of accolades on the night. The awarded work included Slurpee BYO CUP DAY, The Famous Spiegeltent’s Box of Curiosities, Giant Everyday Riders and Scope’s ‘What do I look like?’ radio spot. Congratulations to all those involved in producing the award-worthy work.
One of the biggest honours of the evening was bestowed upon our very own Jason Williams, announced as Melbourne’s Creative Leader of the Year in recognition of his outstanding achievements in his role as Executive Creative Director at Leo Burnett.
WHAT WILL YOUR WISH EFFECT BE?
Make-a-Wish Australia has teamed up with Leo’s in an effort to raise donations for the hundreds of seriously-ill children waiting for their wishes to be granted.
To accomplish this, a new digital platform has been created called ‘The Wish Effect’, and it uses social media to demonstrate the huge effect people can have on the lives of sick kids, not just by donating, but by sharing the initiative.
When people visit thewisheffect.com.au, they’re met with an experience that demonstrates the effect their contribution can have, and also the total effect when they inspire others to do the same. So join the Wish Effect today and see just how powerful your wish effect can be.
HONDA PUTS LEO BURNETT IN THE DRIVER’S SEAT.
At Leos we are about to start our creative engines thanks to a brand new partnership with Honda Australia. After a successful pitch process back in September we will soon launch our first commercial collaboration as the all-new Honda CR-V enters the Australian market. Look out for the new ad hitting cinema and television screens in November.
Honda is one of the greatest brands in the world and we are privileged to have this opportunity. We look forward to helping them take their business here in Australia to the next level.
B&T VICTORIA AGENCY OF THE YEAR FINALIST.
For the 6th consecutive year we are honoured to be up for B&T’s Victorian Agency of the Year and, along with our Sydney agency, National Agency of the Year. B&T prides itself as Australia’s most robust and rigorous Agency of the Year Awards. It’s a huge privilege to be nominated each year, and we never take it for granted. The winners will be announced in Sydney on November 30. Fingers crossed!
THE 2012 MUMBRELLA AWARDS.
The 2012 Mumbrella Awards took place in Sydney last month and we were honoured to be shortlisted for Creative Agency of the Year! 7-Eleven Slurpee BYO Cup Day also received a finalist spot for this year’s Mumbrella Award for Bravery. While we didn’t take the prize on the night – we were thrilled to be recognised for another year of great work and creativity.
