Slurpee Wins Gold at Asian Marketing Effectiveness Awards.
The Asian Marketing Effectiveness Awards were held in Shanghai at the end of April, and we’re absolutely thrilled that our Slurpee BYO Cup Day for 7-Eleven was awarded Gold in two categories: Best Small Budget Marketing Campaign and Most Effective Use of Sponsorship and Event Marketing.
Ben was there to pick up the awards for us and bask in the glory with our Leo Burnett colleagues from Asia.
Thanks to our wonderful friends at 7-Eleven who recognise that brave creative ideas can have huge commercial power.
Jason judges CLIO Awards.
The Clio Award is the second oldest show after Cannes and one of the largest in the U.S., so it’s a real privilege to be judging here.
Welcome to Las Vegas!
The jury assembled was truly global, which means you got very different and genuine opinions. As you’d expect, it’s brutal and efficient in the early days.
I flew into Vegas, to be greeted by people playing slot machines right in front of the boarding gate. Another 100 metres into the airport and a billboard with a girl holding a huge machine gun invites me to “Shoot a real machine gun”. Welcome to Las Vegas! The jury assembled was truly global, which means you got very different and genuine opinions. As you’d expect, it’s brutal and efficient in the early days.
Bright Star of the Year.
In December, a few of us headed off to Chicago for the agency’s traditional end of year celebration, where we were honored as one of four offices nominated for “Bright Star of the Year.” With 96 offices in our global network, this truly was an achievement to be proud of. We may be small, but we punch above our weight.
Make-A-Wish Partners with Leo Burnett Melbourne.
We’re delighted to announce that we’ve been appointed by Make-A-Wish as their new agency of record.
Make-A-Wish Australia has granted more than 7,000 wishes since its inception in 1985, and the demand for wishes to be granted has grown 25% over the last two years.
“The challenge to fulfill more wishes is incredibly motivating and supports recent international research which proved the life-changing difference of Make-A-Wish wishes. We were looking for a communications partner who connected with that and could deliver real results for us. The work that Leo Burnett does for their clients is so compelling, and it’s exciting to have such a talented and passionate agency supporting us,” says Kellie Johnston, General Manager of Marketing, Fundraising and Communications.
For People Who Like Results…
Our popular campaign for Sportsbet, “For People Who Like to Bet on the Net,” has proven its effectiveness in spades, delivering growth of +200% and establishing the brand as a serious competitor to TAB. So it’s only fair that it’s been recognised for its exceptional effectiveness, winning a coveted Gold Effie in 2011. This is living proof that creativity is an incredibly powerful asset. Have a look; have a laugh…
Redesigning an Arts Icon.
Arts Centre Melbourne is a national icon, so we were honoured to be entrusted with the redesign of its logo and entire visual identity ahead of the unveiling of its refurbishment later this year. Matt created a stylish, modern new look that has now been rolled out across all of the brand’s communication.
Adfest award feast.
There’s the Spike Awards and then there’s that other even bigger Asia Pacific show – Adfest. 2012 saw Leo Burnett Melbourne achieve a cracking result with 3 Gold, 3 Silver, 4 Bronze and a finalist in the coveted INNOVA category. The great news is that the recognized work came from a diverse range of our clients including, 7-Eleven, Scope, Arts Centre Melbourne and Giant. Congratulations to everyone involved, it’s a great sign for the upcoming awards season.
Scenic Tours partners with Leo Burnett Melbourne on their digital strategy
We’re pleased to welcome Scenic Tours as a new agency client. Glen Moroney founded the company over 25 years ago, and it’s now one of the largest Australian luxury tour operators to Europe, Russia, Canada and South America.
Our job will be to help Scenic Tours deliver a complete digital strategy and program. And we’re really looking forward to sampling their amazing product!
More digital hires at Leo Burnett Melbourne.
Leo Burnett Melbourne has made another addition to its growing digital department with the appointment of Jia Zhuang as Senior Producer. Jia came to Australia from London four years ago and has held digital roles with Vodafone and Soap in Sydney prior to moving to Melbourne this year.
“We’re really happy to have Jia come on board to lead the digital production facility here in Melbourne. He has excellent production, process and technology experience, and he’ll be a major asset,” says Luc Wiesman, Head of Digital for Leo Burnett Melbourne.
