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GO JODIE

Last Saturday saw Ice Hockey team, Melbourne Ice Women take to the ice for the first time this season at the Medibank Icehouse against the Sydney Sirens. At home in front of a 200+ crowd, Melbourne Ice come from behind with 39 secs left in the game to draw even from being 2 goals down early in the period. With the crowd on the edge of their seat, Ice held off the Sirens to bring the game to a shootout.

With Melbourne Ice two goals up in the shootout, it was up to our Digital Developer, Jodie Walker to make the next save and win the game. It was Sydney Siren’s Sara Edmonds turn to shoot. Coming straight down the middle of the ice, Sara pulls slightly to the left, takes the shot, which results in a glove save by Melbourne Ice goaltender Jodie Walker. Melbourne Ice beat Sydney Siren’s 3 - 2. Now with 4 wins this season, this latest win sees Melbourne Ice Women placed top of the AWIHL ladder! Here’s a pic of Jodie, with Melinda’s daughter, Sophie.

LEARNINGS FROM SEEK LEARNING

Eight out of 10 people eat jelly babies headfirst - 6% of Americans still think Elvis is alive - Astronauts have a piece of Velcro in their helmets designed for nose scratching…We all love learning, and our latest SEEK Learning campaign aims to harness that love and motivate Australians to learn even more.

The campaign, ‘Learnings from SEEK Learning’, launches nationally with over 30 pieces of predominantly Digital content, including 15 Online Videos and five Radio spots. It’s also supported by ‘The World’s Most Interesting Competition’, a promotion designed to create a huge bank of user-generated Learnings to be shared socially.

Each featured Learning is closely linked to a relevant course offered by SEEK, and will leave you hungry for learning –and watching - more.

See them all here: http://goo.gl/vJNrCH

NEW FACES IN DIGITAL

We’re proud to announce four new hires, bolstering the ranks of Leo Burnett Melbourne’s Digital department.  

Our new faces include former DDB Melbourne Digital Designer Eric Lay, Digital Developer Jodie Walker, Junior Digital Producer Steph Lee, Designer/Developer Brent Cataldo and Digital Account Executive, Adam Jaffrey.

The additions will add even further scope to the Digital offering of the agency, and we are excited to welcome all new members to the team. Great to have you on board guys!

THE THRILL OF THE TASTE

As human beings, taste is what truly thrills us. Whether it’s the anticipation of tasting something for the first time, experimenting with an incredible combination or simply biting into a perfectly executed gourmet ice cream stick.

We’re thrilled to be working with Peters to create a launch campaign for their brand new product – Connoisseur ice creams - a range of gourmet ice cream flavours on a stick, covered in premium milk chocolate.

Watch our TV commercial, directed by Jeffrey Darling and experience the thrill of the taste for yourself.

STRIKING DIGITAL GOLD AT THE IAB MIXX AWARDS

IAB Mixx is one of America’s largest Digital award shows, and a few weeks ago, we were lucky enough to be honoured with two Gold awards for our SEEK Volunteer campaign.

We were seriously chuffed to have our work recognised alongside the world’s best Digital. To take a look at all the winners, visit http://www.iab.net/mixxawards/gallery2013/

2013 B&T VIC AGENCY OF THE YEAR

We’re excited to announce that we’ve been nominated a record-breaking 7th time as a finalist in B&T’s State Agency of the Year Awards. Our campaign for SEEK, ‘Volunteer to promote Volunteering’ has also been nominated for Ad Campaign of the Year. We’re keeping everything crossed - results will be announced in Sydney on the 22nd of November.

ALL-NEW HONDA ACCORD LAUNCH – ‘WHY WAIT, TO HAVE IT ALL’

Honda Australia and Leo Burnett have launched a new campaign for the all new Honda Accord. The campaign, led by TV and cinema, brings to life the insight that people often wait and save for a lifetime, before they can afford to purchase their dream car . At which point, it’s often too late to truly enjoy it!

The new spot features a number of characters in their twilight years struggling with low-set seats, counter-intuitive technology and the powerfully intimidating performance of the prestige sports cars they’ve waited all their life to purchase.

The television and cinema campaign is being supported by national press insertions, digital display and Dealership activity.

CANNES PREDICTION NIGHT WRAP UP!

Leo Burnett’s annual Cannes Predictions Reel is compiled from award-winning commercials and campaigns from the top advertising award shows each year. For over two decades, the reel has been prescient in identifying Cannes Lion Grand Prix winners, while highlighting some of the best new work produced by the global marketing industry. We hosted our Cannes Prediction Night recently and invited our clients to celebrate the world’s most creative communications from the past year. We were so thrilled by the interest it garnered and would like to thank everyone for taking the time to come along. It was a fantastic evening, which left us all feeling more invigorated and inspired!

LEO BURNETT MELBOURNE CROWNED ADFEST’S DIRECT AND PROMO AGENCY OF THE YEAR.


The AdFest award ceremony took place on Tuesday night, (one of the largest APAC award shows) and you could say we had a good showing with SEEK Volunteer’s ‘Volunteer to promote volunteering’ winning a few of gongs across both Direct and Promo categories.

Other highlights of the night include being crowned Direct and Promo Agency of the Year and winning the Grand Prix for Humanity. Leo Burnett was also awarded Network of the Year, alongside our extended Leo Burnett family.

Like we always say, no award is won without the entire team behind it - and SEEK Volunteer was no exception. Thank you to the team and to our friends at SEEK. This was truly an all round team effort we should all be very proud of.

WELCOME NICOLE!

We’re pleased to announce the arrival of Leo Burnett’s new Executive Digital Producer, Nicole Ross. Nicole has over 10 years digital experience working across Digital, E-Commerce and CRM for clients such as Ford, Kraft, Treasury Wines, Disney and Telstra. When Nicole is not hard at work, she can be found skiing some of the freshest snow at some of the world’s best mountains. Nicole will be working across the entire Leo Burnett Melbourne portfolio.



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