The day Australians drank out of a dog bowl.
When Slurpee wanted to set themselves apart from copycat competitors, we decided to do something no other frozen drink brand would dare. For a single day we ditched the cup and let the nation fill up anything they liked with Slurpee. From fish tanks to prosthetic legs, on BYO Cup Day nothing was out of the question. See what happened and how incredibly effective it was by watching the video below.
