Leo Burnett Melbourne

Creativity has the power to transform human behaviour.


The jobs the world really wants.

How do jobs become jobs? One minute they don’t exist and the next we can’t live without them. SEEK asked Australia and New Zealand a simple question – What jobs do you wish existed? And from the overwhelming public response of 10,000 suggestions there were some smart, funny and inspired job ideas. Take a look.

The day Australians drank out of a dog bowl.

When Slurpee wanted to set themselves apart from copycat competitors, we decided to do something no other frozen drink brand would dare. For a single day we ditched the cup and let the nation fill up anything they liked with Slurpee. From fish tanks to prosthetic legs, on BYO Cup Day nothing was out of the question. See what happened and how incredibly effective it was by clicking above.

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