WELCOME NICOLE!
We’re pleased to announce the arrival of Leo Burnett’s new Executive Digital Producer, Nicole Ross. Nicole has over 10 years digital experience working across Digital, E-Commerce and CRM for clients such as Ford, Kraft, Treasury Wines, Disney and Telstra. When Nicole is not hard at work, she can be found skiing some of the freshest snow at some of the world’s best mountains. Nicole will be working across the entire Leo Burnett Melbourne portfolio.
WHAT WILL YOUR WISH EFFECT BE?
Make-a-Wish Australia has teamed up with Leo’s in an effort to raise donations for the hundreds of seriously-ill children waiting for their wishes to be granted.
To accomplish this, a new digital platform has been created called ‘The Wish Effect’, and it uses social media to demonstrate the huge effect people can have on the lives of sick kids, not just by donating, but by sharing the initiative.
When people visit thewisheffect.com.au, they’re met with an experience that demonstrates the effect their contribution can have, and also the total effect when they inspire others to do the same. So join the Wish Effect today and see just how powerful your wish effect can be.
SEEK LEARNING MIXES THINGS UP WITH SPOTIFY.
Studying and music go hand in hand, so to promote SEEK Learning, a service that helps folks find the right course for their calling, we’ve launched a competition that helps them find the right tunes for their calling too. ‘Calling Compilations’ gives people the chance to explore the songs that suit their career, and be inspired to further it at the same time. All people need to do is match songs to their ideal course to create their very own calling compilation –a personalised soundtrack to inspires some sweet dance moves, and who knows, maybe even their next career move too. With $5000 up for grabs, and loads of free premium Spotify accounts too, the competition has already struck a chord with listeners who have so far contributed over 10,000 ‘likes’ on Facebook.
Scenic Tours partners with Leo Burnett Melbourne on their digital strategy
We’re pleased to welcome Scenic Tours as a new agency client. Glen Moroney founded the company over 25 years ago, and it’s now one of the largest Australian luxury tour operators to Europe, Russia, Canada and South America.
Our job will be to help Scenic Tours deliver a complete digital strategy and program. And we’re really looking forward to sampling their amazing product!
The jobs the world really wants.
How do jobs become jobs? One minute they don’t exist and the next we can’t live without them. SEEK asked Australia and New Zealand a simple question – What jobs do you wish existed? And from the overwhelming public response of 10,000 suggestions there were some smart, funny and inspired job ideas. Take a look.
Our new head of digital.
Earlier this year, we welcomed Luc Wiesman, our new head of digital/ technological guru. Luc has over 10 years experience working as a creative and strategist for a number of top integrated and digital agencies. He specialises in social media and branded content and is the founder of D’Marge – a men’s style blog. He is currently working on making over Gary.
Giant’s Everyday Heroes.
Giant approached us to help build their online community and create some buzz around the Tour De France. We decided to urge them to do the opposite to most sports brands – instead of sponsoring pro athletes, sponsor the people who ride every day, the real riders. Take a look at this video to see how we went about it and the huge response we got.
