Leo Burnett Melbourne

Creativity has the power to transform human behaviour.



Eight out of 10 people eat jelly babies headfirst - 6% of Americans still think Elvis is alive - Astronauts have a piece of Velcro in their helmets designed for nose scratching…We all love learning, and our latest SEEK Learning campaign aims to harness that love and motivate Australians to learn even more.

The campaign, ‘Learnings from SEEK Learning’, launches nationally with over 30 pieces of predominantly Digital content, including 15 Online Videos and five Radio spots. It’s also supported by ‘The World’s Most Interesting Competition’, a promotion designed to create a huge bank of user-generated Learnings to be shared socially.

Each featured Learning is closely linked to a relevant course offered by SEEK, and will leave you hungry for learning –and watching - more.

See them all here: http://goo.gl/vJNrCH


We’re proud to announce four new hires, bolstering the ranks of Leo Burnett Melbourne’s Digital department.  

Our new faces include former DDB Melbourne Digital Designer Eric Lay, Digital Developer Jodie Walker, Junior Digital Producer Steph Lee, Designer/Developer Brent Cataldo and Digital Account Executive, Adam Jaffrey.

The additions will add even further scope to the Digital offering of the agency, and we are excited to welcome all new members to the team. Great to have you on board guys!


IAB Mixx is one of America’s largest Digital award shows, and a few weeks ago, we were lucky enough to be honoured with two Gold awards for our SEEK Volunteer campaign.

We were seriously chuffed to have our work recognised alongside the world’s best Digital. To take a look at all the winners, visit http://www.iab.net/mixxawards/gallery2013/


Honda Australia and Leo Burnett have launched a new campaign for the all new Honda Accord. The campaign, led by TV and cinema, brings to life the insight that people often wait and save for a lifetime, before they can afford to purchase their dream car . At which point, it’s often too late to truly enjoy it!

The new spot features a number of characters in their twilight years struggling with low-set seats, counter-intuitive technology and the powerfully intimidating performance of the prestige sports cars they’ve waited all their life to purchase.

The television and cinema campaign is being supported by national press insertions, digital display and Dealership activity.


We’re pleased to announce the arrival of Leo Burnett’s new Executive Digital Producer, Nicole Ross. Nicole has over 10 years digital experience working across Digital, E-Commerce and CRM for clients such as Ford, Kraft, Treasury Wines, Disney and Telstra. When Nicole is not hard at work, she can be found skiing some of the freshest snow at some of the world’s best mountains. Nicole will be working across the entire Leo Burnett Melbourne portfolio.


Make-a-Wish Australia has teamed up with Leo’s in an effort to raise donations for the hundreds of seriously-ill children waiting for their wishes to be granted.

To accomplish this, a new digital platform has been created called ‘The Wish Effect’, and it uses social media to demonstrate the huge effect people can have on the lives of sick kids, not just by donating, but by sharing the initiative.

When people visit thewisheffect.com.au, they’re met with an experience that demonstrates the effect their contribution can have, and also the total effect when they inspire others to do the same. So join the Wish Effect today and see just how powerful your wish effect can be.


Studying and music go hand in hand, so to promote SEEK Learning, a service that helps folks find the right course for their calling, we’ve launched a competition that helps them find the right tunes for their calling too.  ‘Calling Compilations’ gives people the chance to explore the songs that suit their career, and be inspired to further it at the same time. All people need to do is match songs to their ideal course to create their very own calling compilation –a personalised soundtrack to inspires some sweet dance moves, and who knows, maybe even their next career move too. With $5000 up for grabs, and loads of free premium Spotify accounts too, the competition has already struck a chord with listeners who have so far contributed over 10,000 ‘likes’ on Facebook.

Scenic Tours partners with Leo Burnett Melbourne on their digital strategy

We’re pleased to welcome Scenic Tours as a new agency client. Glen Moroney founded the company over 25 years ago, and it’s now one of the largest Australian luxury tour operators to Europe, Russia, Canada and South America.

Our job will be to help Scenic Tours deliver a complete digital strategy and program. And we’re really looking forward to sampling their amazing product!

Our new head of digital.

Earlier this year, we welcomed Luc Wiesman, our new head of digital/ technological guru. Luc has over 10 years experience working as a creative and strategist for a number of top integrated and digital agencies. He specialises in social media and branded content and is the founder of D’Marge – a men’s style blog. He is currently working on making over Gary.

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