Leo Burnett Melbourne

Creativity has the power to transform human behaviour.


Slurpee Wins Gold at Asian Marketing Effectiveness Awards. 

The Asian Marketing Effectiveness Awards were held in Shanghai at the end of April, and we’re absolutely thrilled that our Slurpee BYO Cup Day for 7-Eleven was awarded Gold in two categories:  Best Small Budget Marketing Campaign and Most Effective Use of Sponsorship and Event Marketing.

Ben was there to pick up the awards for us and bask in the glory with our Leo Burnett colleagues from Asia.

Thanks to our wonderful friends at 7-Eleven who recognise that brave creative ideas can have huge commercial power.

The day Australians drank out of a dog bowl.

When Slurpee wanted to set themselves apart from copycat competitors, we decided to do something no other frozen drink brand would dare. For a single day we ditched the cup and let the nation fill up anything they liked with Slurpee. From fish tanks to prosthetic legs, on BYO Cup Day nothing was out of the question. See what happened and how incredibly effective it was by clicking above.

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